蒙牛产品服务米兰冬奥会,营养全球体育健儿的“要强”

Core Viewpoint - Mengniu Group, as a global Olympic partner, is providing high-quality dairy products for the upcoming 2026 Milan-Cortina Winter Olympics, marking the first time Chinese dairy products are supplied for an overseas Olympic event, showcasing the company's product quality and its role in leading the Chinese dairy industry globally [1][6]. Group 1: Product Offerings - Mengniu is supplying three types of dairy products to the Olympic Village: whole milk, lactose-free yogurt, and butter, which together meet the basic nutritional needs of athletes while addressing specific dietary requirements [2][5]. - The whole milk provides essential protein and calcium for athletes' energy needs, while the lactose-free yogurt caters to lactose-intolerant athletes, aligning with current consumer trends for natural and healthy products [5][6]. - The butter product, a significant innovation from Mengniu's deep processing sector, is included as a cooking ingredient in the Olympic Village, supporting diverse meal preparations for athletes [5][6]. Group 2: Quality Assurance - Mengniu has established a world-class quality control system over 20 years, ensuring that its products meet stringent international standards, particularly for the Olympic food supply chain [6][8]. - The company adheres to a "safety first" philosophy, integrating international standards and best practices into its quality management system, which encompasses quality planning, control, assurance, and support [6][8]. - All nine product categories from Mengniu achieved EU standards by 2021, making it the first Chinese company to receive full-category certification under EU food standards [6]. Group 3: Technological Innovation - Mengniu has implemented smart technology and IoT for real-time monitoring of dairy quality from the farm to production, enhancing product quality and safety [8]. - The establishment of a "lighthouse factory" for liquid milk production has improved product precision by 55% and reduced quality defects by 60% [8]. - The company promotes traceability through technologies like "one code per item," allowing consumers to trace product quality within two minutes [8]. Group 4: Strategic Vision - Mengniu's collaboration with the Olympics reflects a shared commitment to excellence and innovation, aligning with the Olympic spirit of challenging limits [9]. - The company is advancing its strategy in basic, functional, and medical nutrition, aiming to upgrade the dairy industry towards health and nutrition [9]. - Mengniu has developed two types of human milk oligosaccharides (HMOs) for infant formula and a product line for seniors, addressing various health needs [9].

蒙牛产品服务米兰冬奥会,营养全球体育健儿的“要强” - Reportify