“乐购新春”，下好全年消费先手棋

Core Viewpoint - The "2026 'Happy Shopping Spring Festival' Special Activity Plan" aims to stimulate consumer spending during the Spring Festival from February 15 to 23, creating a vibrant consumption atmosphere that integrates cultural elements and policy support to boost economic growth [1][3]. Group 1: Consumer Engagement - The plan focuses on enhancing consumer experiences through various dimensions such as food, accommodation, transportation, tourism, shopping, and entertainment, providing diverse consumption scenarios like family reunion dinners and promotional events [3][4]. - Financial incentives such as consumption subsidies and vouchers, along with exclusive offers from financial institutions, are designed to attract consumers and enhance their festive experience [3]. Group 2: Innovative Integration - The initiative promotes cross-industry collaboration among commerce, travel, culture, sports, and health to unlock consumption potential, creating a "one consumption, multiple benefits" ecosystem that enhances consumer experience [3][4]. - Activities like the Non-Heritage New Year Goods Shopping Month and online New Year Goods Festival aim to blend traditional culture with modern consumption, enriching the festive atmosphere [3]. Group 3: Regional and Global Outreach - The plan emphasizes the importance of activating both urban and rural consumption, ensuring that promotional activities are well-distributed across various markets, including international consumers [4]. - Efforts to enhance inbound consumption include the release of multilingual maps of Spring Festival customs and improvements in payment environments, aiming to provide international travelers with a unique experience of Chinese culture during the festival [4].