宣称促进“转阴”，承诺无效退款，多款抗HPV敷料涉违规宣传

Core Viewpoint - The rise in health awareness and advancements in detection technology have led to increased attention on HPV infections, with some businesses exploiting this by exaggerating the efficacy of their products claiming to promote "negative conversion" of HPV [1][34]. Group 1: Product Claims and Marketing Practices - Multiple anti-HPV gel products on e-commerce platforms are marketed with exaggerated claims of "negative conversion rates," misleading consumers about their effectiveness [1][23]. - A specific product, "FuyanJie Anti-HPV β-Glucan Functional Dressing," was found to imply it could treat HPV infections, with customer service confirming its efficacy in achieving negative conversion rates [2][10]. - Another product from "Ruilin" claimed a 92.85% negative conversion rate based on clinical observations, but the study's context was limited to specific patient groups, making the claim misleading for general use [11][14]. Group 2: Regulatory and Legal Concerns - Legal experts highlighted that the marketing claims of these products violate regulations requiring that promotional content aligns with registered uses, which do not include claims of promoting HPV negative conversion [1][26]. - The misleading interpretation of clinical data by businesses constitutes a violation of the Advertising Law of the People's Republic of China, which prohibits false and misleading advertising [26][33]. - Companies have been found to make promises such as "refund if no negative conversion" or "free continuation of use," which are considered illegal guarantees under medical device advertising regulations [28][33]. Group 3: Expert Opinions and Medical Insights - Medical professionals emphasize that HPV infections often resolve on their own, with about 90% of cases clearing without treatment, and there is currently no specific medication to eliminate HPV [34][36]. - Experts recommend that individuals consult healthcare providers regarding HPV treatment rather than relying on unverified products, as the effectiveness of these products can vary significantly among individuals [34][36].