Ge Long Hui·2026-02-05 07:20Core Insights - The article highlights the strategic partnership between Xijiu and Meituan Shanguo, marking a significant step in Xijiu's "Marketing 2.0" reform through channel innovation [1] - The collaboration aims to enhance the online and offline channel ecosystem, providing consumers with a new purchasing experience characterized by "official direct supply and guaranteed quality" [1] Group 1: Partnership Details - Xijiu's official flagship store will be launched on Meituan Shanguo, covering over 50 cities nationwide, enabling consumers to receive products within 30 minutes [1] - The partnership includes the establishment of a genuine liquor assurance system, addressing consumer concerns regarding product authenticity through measures like official verification and source tracing [1] Group 2: Marketing Initiatives - The collaboration coincides with the peak sales season for alcoholic beverages during the Spring Festival [1] - A "New Year Benefits" promotional campaign has been initiated, offering discounts on premium liquors and exclusive Spring Festival gift bags, along with opportunities to win high-end liquor prizes [1]