Core Insights - 2026 is set to be a significant year for BMW in China, with approximately 20 new models expected to be launched across its three major brands, including the highly anticipated new generation BMW iX3 long wheelbase version [1][3][9] Group 1: Strategic Planning - BMW's strategy for 2026 emphasizes a diverse product matrix to meet the personalized expectations of Chinese consumers for driving pleasure [3] - The new generation BMW iX3 long wheelbase version will be produced locally, showcasing BMW's commitment to enhancing its capabilities and strategic upgrades in the Chinese market [3][7] Group 2: Innovation and Manufacturing - BMW has established the largest R&D network outside Germany in China, with four innovation bases and three software companies to quickly respond to consumer demands [4] - The Shenyang production base has seen investments exceeding 116 billion yuan since 2010, ensuring robust manufacturing capabilities for new generation models [4] - The sixth generation battery project is on track for mass production, supporting the new generation models [4] Group 3: Channel and Partnership Development - BMW is enhancing its dealer network's resilience and operational efficiency through innovative projects and digital tools, ensuring strong support for the upcoming new generation models [4][5] - Collaborations with Chinese suppliers like CATL and Yiwei Lithium Energy are advancing the mass production of large cylindrical battery cells [5] Group 4: Product Offerings - The BMW brand will introduce several upgraded models across various segments, including special editions for the Year of the Horse, catering to consumer desires for personalized design [9] - MINI will expand its offerings with unique electric models, enhancing its appeal through distinctive design choices [11] - BMW Motorrad will introduce new models, strengthening its luxury motorcycle lineup in the Chinese market [11]
新世代BMW iX3长轴距版领衔，宝马以产品攻势迎接“本命马年”