回归安全实用本质！新能源门把手强标落地，2027年1月1日起全面实施

Core Viewpoint - The introduction of the mandatory national standard for automotive door handles aims to address safety concerns associated with hidden door handles in electric vehicles, which have been criticized for their design flaws and safety risks [2][3][4]. Group 1: Regulatory Developments - The National Market Supervision Administration and the National Standardization Administration have approved the "Safety Technical Requirements for Automotive Door Handles," marking the first mandatory national standard for this component globally [2]. - The standard will be fully implemented on January 1, 2027, with existing models required to comply within 19 months after the standard's implementation [2]. Group 2: Safety Concerns - Hidden door handles, initially marketed for their aerodynamic benefits, have shown negligible improvements in wind resistance while adding significant weight to vehicles, negating any potential range benefits [3]. - There have been multiple safety incidents related to hidden door handles, including a 132% increase in complaints about children being injured by these handles, highlighting the urgent need for safety regulations [3][4]. Group 3: Technical Specifications - The new standard mandates that each car door must have both mechanical and electronic handles, ensuring that doors can be opened without tools in emergencies [4][5]. - The design must allow for sufficient hand operation space, defined as no less than 60mm x 20mm x 25mm, to facilitate easy access [4]. Group 4: Market Trends and Consumer Behavior - Consumer awareness regarding safety has increased, leading to a shift in purchasing priorities, with "battery safety" and "real driving range" becoming top considerations, while "innovative technology features" have dropped in importance [7]. - Automakers are responding to consumer feedback by reverting to traditional designs, such as offering round steering wheels and mechanical emergency pulls for hidden door handles [7]. Group 5: Industry Reflection - The automotive industry is urged to focus on genuine innovation that meets unmet needs rather than creating "pseudo-needs" with flashy but impractical features [6][7]. - The rise in technical failures related to smart cockpit and driving assistance systems indicates a growing disconnect between consumer expectations and actual product performance [6].