国新看台丨市场监管总局:拆掉了“篱笆墙”,才好修“快车道”
Sou Hu Cai Jing·2026-02-05 08:19

Core Insights - The State Administration for Market Regulation (SAMR) reported significant growth in the number of active enterprises, with a projected 25.745 million new business entities by 2025, reflecting a 9.8% year-on-year increase and a 4.7 percentage point rise in their share of total enterprises [2] Group 1: Optimizing Consumer Environment - The SAMR has prioritized optimizing the consumer environment as a key strategy to boost consumption, with over 210 national standards for major consumer goods and services established since the launch of the three-year action plan in 2025 [3] - Infrastructure improvements include the establishment of 19.325 million charging stations and 30,000 rural commercial logistics distribution points, enhancing consumer accessibility [3] - The "Iron Fist" action has led to the investigation of 72,000 cases related to consumer safety and quality issues, including the recall of 8.236 million consumer products [3][4] Group 2: Enhancing Consumer Experience - Initiatives such as the "Inter-city Return and Exchange" proposal have been launched, with 214,000 offline units now publicly listed for no-reason returns, improving consumer rights protection [4] - The public complaint platform's disclosure rate has reached 98.4%, with efforts to reduce consumer disputes through enhanced transparency [4] Group 3: Addressing Economic Circulation Barriers - The SAMR is focused on dismantling local protectionism and administrative monopolies to facilitate market integration, with a 34% increase in investigations and a 32% rise in case resolutions over the past year [5] - Over 12,000 local government policy measures have been reviewed to ensure compliance with national market standards and fair competition [5] Group 4: Strengthening Compliance and Fair Competition - The SAMR plans to enhance compliance through the implementation of the Fair Competition Review Regulations, focusing on preventing policies that restrict competition [6] - There will be increased training and digital technology integration to improve the standardization and regulation of policy reviews [6]

国新看台丨市场监管总局:拆掉了“篱笆墙”,才好修“快车道” - Reportify