BMW(US:BMWYY) Zhong Guo Zhi Liang Xin Wen Wang·2026-02-05 08:22Core Insights - BMW Group has announced its strategic plan for 2026, highlighting the launch of the new generation BMW iX3 long-wheelbase version and approximately 20 new models across its three brands to meet the diverse needs of Chinese consumers [1][10][14] Group 1: Strategic Focus for 2025 - 2025 is identified as a year for strengthening the foundation and resilience of BMW's operations in China, preparing for the launch of the new generation BMW iX3 long-wheelbase version [3][4] - The company aims to enhance its innovation capabilities by establishing the largest R&D network outside Germany, with four innovation bases and three software companies to quickly respond to consumer demands [6] - BMW plans to deploy its self-developed AI platform "Gaia" in 2025 to improve operational efficiency and customer experience [6] Group 2: Manufacturing and Supply Chain - The Shenyang production base has seen cumulative investments exceeding 116 billion yuan since 2010, ensuring robust support for the mass production of new generation models [6] - The production preparations for the sixth generation battery project are progressing steadily, aimed at supporting the new generation models later this year [6] Group 3: Channel and Partnership Development - BMW is committed to strengthening its dealer network in China to enhance brand connection and customer engagement, implementing innovative projects to optimize operational efficiency [6][9] - Collaborations with local suppliers like CATL and Eve Energy are underway to advance the mass production of large cylindrical battery cells [9] Group 4: Product Launches and Market Positioning - The new generation BMW iX3 long-wheelbase version is set to launch in 2026, showcasing BMW's strategic upgrades and marking a new chapter in its operations in China [10][12] - In 2026, BMW plans to introduce around 20 new or updated products across its brands, including special editions for the Year of the Horse, to cater to the personalized demands of Chinese consumers [14][16][17]