TRANSSION(SH:688036) Xin Lang Ke Ji·2026-02-05 08:53Core Viewpoint - Transsion Holdings is expected to experience a decline in both revenue and net profit in 2025, with net profit projected to be halved, marking the worst performance since its IPO in 2019 [1][5][6]. Financial Performance - The company forecasts a revenue of approximately 65.568 billion yuan for 2025, a decrease of about 31.47 billion yuan or 4.58% year-on-year [2]. - The expected net profit for 2025 is around 2.546 billion yuan, down by approximately 30.03 billion yuan or 54.11% compared to the previous year [2][5]. Market Competition - Transsion remains the market leader in Africa, but faces increasing competition from Xiaomi and Honor, which have shown growth rates of 34% and 158% respectively in the third quarter of 2025 [1][8]. - The overall smartphone market is experiencing sluggish growth, particularly in emerging markets, with a projected global smartphone shipment growth of only 2% in 2025 [7][8]. Cost Pressures - The company attributes its poor performance to rising storage prices, which have increased by over 40% due to demand from AI data centers, impacting product costs and gross margins [7][8]. - Transsion's average smartphone price in 2025 is reported to be 332.1 yuan, with feature phones averaging only 50.1 yuan, indicating a focus on the low-end market [9][10]. Diversification Efforts - To mitigate risks, Transsion is exploring new business areas such as mobility and energy storage, although these segments currently contribute only 8.8% to total revenue [12][14]. - The company has established a mobility division and is expanding into electric two-wheelers and energy storage products, but these initiatives are still in early stages and have not yet significantly impacted overall revenue [11][12].