2025年ESG与中国国际化企业的商誉研究报告

Core Findings - The research indicates a significant positive correlation between good ESG practices and corporate brand value, with the environmental (E) and governance (G) dimensions having a more pronounced positive impact [2][9] - Under the "dual carbon" goals, companies' green production and energy-saving performance are more likely to gain international recognition, while governance structure optimization enhances market trust [2][3] - The social (S) dimension's impact on brand value is relatively weaker due to differences in standards between China and the West [2][3] ESG Practices and Corporate Governance - Leading companies typically adopt an embedded governance model for ESG, integrating it into strategic planning, product innovation, and supply chain management [2][3] - Hikvision has established a dual-axis governance structure, Huabao New Energy has developed a green factory system, BYD links ESG performance to executive compensation, and Haier Biomedical achieves a blend of commercial and social value through technological innovation [2][3] - These companies reflect a shift from "compliance-oriented" to "value-driven" ESG practices, aligning with international technical standards while retaining local characteristics [2][3] Challenges and Recommendations - Current challenges include non-unified ESG information disclosure standards, insufficient transformation capabilities of small and medium-sized enterprises, and the need for improved international discourse adaptability [3] - Recommendations include embedding ESG deeply into governance structures, constructing localized narrative systems, and enhancing industry chain collaboration [3] - The government should improve a tiered and categorized ESG standard system and establish diverse incentive mechanisms and public service platforms [3] Importance of ESG in Global Competitiveness - ESG has become a core indicator of corporate international competitiveness amid the global sustainable development agenda [3] - Chinese international enterprises need to implement systematic ESG practices to balance international standards with local adaptation, using environmental innovation as a breakthrough point to enhance brand value and international influence [3]