Core Viewpoint - The article emphasizes the rapid development of China's ice and snow economy, driven by the legacy of the Beijing Winter Olympics, which has transformed previously underutilized "cold resources" into significant economic drivers and enhanced public engagement in winter sports [1][17]. Group 1: Economic Impact - The ice and snow industry in China has grown from 364.7 billion to 980 billion yuan between 2016 and 2024, with an average annual growth rate of 21.09% [17]. - The integration of ice and snow sports into urban life and tourism has created a comprehensive industrial ecosystem, including event IP, youth training systems, and club operations [3][17]. - The development of ice and snow tourism has led to over 1 million visitors to the Yanqing Olympic Park since its opening [3]. Group 2: Infrastructure and Facilities - The National Alpine Skiing Center in Yanqing has become a popular destination for skiing enthusiasts, showcasing the successful transition from Olympic venue to a year-round recreational area [3]. - The "Snow Ru Yi" ski jump in Zhangjiakou has seen over 17,000 youth participants in training programs, indicating a growing interest in youth skiing [5]. - New technologies, such as gel ice materials, are being developed to reduce costs and improve efficiency in ice rink construction and maintenance [9]. Group 3: Consumer Trends - The rise of family-oriented ice and snow vacations has created new consumption patterns, with parents participating in skiing alongside their children [5]. - The ice and snow economy has stimulated local employment and income generation, enhancing the quality of life for residents [17]. - Various regions are innovating in their offerings, such as the integration of cultural experiences in snow tourism, which enriches the visitor experience [13][15]. Group 4: Industry Innovation - The ice and snow industry is fostering advancements in manufacturing, with traditional equipment manufacturers increasing R&D investments to create high-performance products [7][11]. - The development of lightweight ski equipment using new materials has led to increased demand and supply shortages [11]. - The ice and snow economy is becoming a vital engine for economic growth, connecting diverse sectors and enhancing consumer experiences across the country [17].
“冷资源”释放“热效应”,中国冰雪经济跑出加速度
Yang Shi Wang·2026-02-05 09:12