经营主体合规指引③丨@各网络交易经营者，春节请注意！

Core Viewpoint - The article emphasizes the need for strict regulations and compliance in the Hainan tourism consumption market, particularly in the context of online transactions, to prevent illegal activities and protect consumer rights as the 2026 Spring Festival approaches [1]. Group 1: Platform Responsibility - Platforms must implement real identity verification and conduct qualification audits for operators, especially those dealing with duty-free goods, cross-border e-commerce, prepaid consumption, and off-campus training [3]. - Internal management should be strengthened with established rules and a regular inspection mechanism to monitor product information, transaction behavior, and promotional content [3]. Group 2: Anti-Smuggling Measures - Platforms are prohibited from engaging in "proxy purchasing" smuggling and must not provide sales channels for unqualified operators [4]. - There should be a focus on monitoring transactions of Hainan duty-free goods and a ban on advertising illegal activities related to "proxy purchasing" [4]. Group 3: Pricing and Promotion Regulations - Compliance with pricing laws is mandatory, including clear pricing and prohibition of hidden fees [5]. - Promotional activities must be genuine and transparent, avoiding false discounts or misleading pricing strategies [5]. Group 4: Live E-commerce Management - Live e-commerce must comply with regulations, avoiding the sale of prohibited items and ensuring truthful promotional content [6][7]. Group 5: Consumer Rights Protection - Strict adherence to consumer protection laws is required, including a seven-day no-reason return policy and clear refund conditions for special goods and services [8]. - A mechanism for resolving consumer disputes should be established, encouraging mediation and cooperation with regulatory bodies [8]. Group 6: Advertising Content Oversight - An advertising review system must be established to ensure compliance with advertising laws, particularly in sensitive sectors like food, medicine, and education [9]. - Prohibited advertisements must be promptly removed, and violations reported to regulatory authorities [9]. Group 7: Social Responsibility - Platforms should promote integrity and legal compliance among operators, encouraging green and rational consumption [10]. - An emergency response mechanism should be in place to address potential issues during the Spring Festival, such as product quality problems and price fluctuations [10].