春节小城游催热酒店房价：泉州亚朵房价超2000元、一线城市高端酒店微降

Core Insights - The domestic tourism market is experiencing a significant "two-way flow" as the Spring Festival approaches, with hotel prices in popular small cities surging while prices in major cities remain stable [1][3][10] Group 1: Hotel Price Trends - Hotel prices in small cities like Quanzhou and Beihai have skyrocketed, with some mid-to-high-end hotels exceeding 2000 yuan per night and price increases over 350% [1][3][5] - In contrast, major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are seeing stable hotel prices, with some high-end hotels even experiencing slight price reductions [7][8] - For example, the price for a luxury room at the Quanzhou Wanda Plaza Atour Hotel reached 2142 yuan per night during the Spring Festival, while similar hotels in other small cities have seen price hikes of 275% to 375% [4][5] Group 2: Consumer Behavior - Many families are focusing on "reverse tourism," opting to travel to major cities instead of returning home, as they seek better value for their travel expenses [10][11] - Data shows that the booking volume for hotels in major cities has increased significantly, with a notable rise in bookings from travelers aged 60 and above [10][11] - The trend indicates a shift in consumer preferences, with travelers looking for unique experiences in urban settings rather than traditional family reunions [10][11] Group 3: Market Dynamics - The supply-demand dynamics in small cities lead to significant price increases due to limited hotel capacity during peak travel times [1][8] - In major cities, the ample supply of hotel rooms and strong reception capabilities help stabilize prices, even during high-demand periods like the Spring Festival [8][10] - The tourism industry is encouraged to leverage local cultural activities and unique experiences to attract visitors, especially in smaller cities [11]