影旅融合激发春节消费新活力，“跟着电影去旅游”在深圳启动

Core Viewpoint - The event "Follow the Movie to Travel" aims to integrate film and tourism in Shenzhen, promoting the city's cultural and artistic atmosphere while enhancing tourism through cinematic experiences [1][5]. Group 1: Event Overview - The launch ceremony for the "Follow the Movie to Travel" initiative took place in Shenzhen, featuring a large original musical performance that combines modern art with traditional heritage [2][5]. - The event included a themed market that engaged audiences through various interactive activities, showcasing local culture and art [2]. Group 2: Film and Tourism Integration - Six domestic films were promoted during the event, each highlighting innovative approaches to integrating film with tourism, such as the film "Silent Awakening" which developed a city exploration route in collaboration with Baidu Maps [5][6]. - The film "Panda Plan: Tribal Adventure" announced an immersive tourism plan linking multiple cities, creating a closed loop of "watching movies - traveling - consumption" [5]. Group 3: Industry Collaboration - Various industry representatives announced strategic partnerships and initiatives aimed at enhancing the film-tourism synergy, such as Shanghai Film Park's collaboration with China Travel Shanghai to create immersive historical experiences [8][9]. - China UnionPay and China Construction Bank introduced financial incentives to support cross-scenario consumption in the film and tourism sectors [9]. Group 4: Promotion of Shenzhen's Attractions - Four unique film tourism routes were introduced, showcasing Shenzhen's natural beauty, technological landmarks, historical sites, and modern artistic attractions [10][12]. - The establishment of new service centers for the Shenzhen film industry aims to provide systematic support for film creation and tourism integration [12].