“吉字号”精品走进央企 央地携手激发新春消费新活力

Core Viewpoint - The event showcasing Jilin's "Ji" products in Beijing represents a successful integration of local resources with national market strategies, contributing to the New Year consumption market and enhancing cooperation between local and central enterprises [9]. Group 1: Event Overview - The "Ji" product event took place from February 2 to 4, highlighting the rich agricultural products of Jilin [1]. - Organized by Jilin's "Ji" product high-quality development task force and supported by major central enterprises like COFCO and China Logistics Group, the event aims to implement the "Ji products go out of the province" strategy [3]. Group 2: Market Demand and Product Offering - The event addressed the upgraded consumer demand for healthy, distinctive, and high-quality New Year goods, featuring over 200 "Ji" star products from nearly 40 Jilin enterprises [5]. - The diverse product range included staple foods like Jilin rice and fresh corn, as well as health products such as ginseng and deer products, catering to varied consumer preferences [5]. Group 3: Innovative Consumption Experience - An innovative "product + experience" model was introduced, integrating food tasting into the event and extending the consumption experience to enterprise canteens [5][7]. - This approach enhanced brand recognition and created a deeper emotional connection with consumers, driving new consumption growth through immersive experiences [7]. Group 4: Long-term Cooperation Mechanism - The event aimed to establish a long-term mechanism for production and sales connections, facilitating direct dialogue and cooperation between local producers and central enterprises [7][8]. - This short-chain connection model improves circulation efficiency and fosters a positive cycle of immediate market feedback and continuous supply optimization [8].