Sou Hu Cai Jing·2026-02-05 11:12Core Insights - By 2026, artificial intelligence (AI) has transformed from a tech trend to a core force reshaping the cross-border e-commerce industry, driven by platforms like Amazon, TikTok, and Shopify [1][3] - The introduction of "AI + cross-border e-commerce" as a new model has marked the beginning of a new phase in the industry, emphasizing the importance of intelligent technology [1] Group 1: Platform Innovations - Major platforms have fully embraced AI, redefining competition rules; Amazon highlighted AI as the "next-generation cross-border chain" at the 2025 summit, integrating conversational AI shopping assistant Rufus into the search box, changing the shopping path from "keyword search" to "demand description" [3] - Shopify enhanced its AI assistant Sidekick with around 150 updates in 2025, enabling it to understand business issues deeply and generate actionable plans, significantly shortening the path from analysis to action [3] - TikTok Shop introduced an AIGC short video tool, allowing sellers to automatically generate and publish promotional videos at a low cost, reducing the barriers to content creation and customer acquisition [3] Group 2: Seller Adaptation - Leading sellers have built competitive barriers through comprehensive AI integration; however, many small and medium-sized sellers face high costs and risks in developing their own AI systems, necessitating quick-deployment AI solutions [5] - Yicang Technology's Maido AI focuses on automating advertising, inventory, and competitor monitoring, helping sellers reduce ACOS by 15%-30% through its "No Word Intelligent Agent" and providing dynamic collaboration between inventory and traffic [5] - Maido AI's "Operational Eye" monitors ASINs for price changes and negative reviews, offering real-time alerts to help sellers respond effectively [5] Group 3: Consumer Behavior Changes - AI has significantly altered shopping habits, with Salesforce reporting that AI and agent-recommended traffic drove 21% of global online orders during the 2025 holiday season, leading consumers to rely on AI as a "shopping advisor" [7] - Sellers are required to provide higher quality product information and smarter shopping experiences to meet consumer expectations; Maido AI's "Image and Text Assistant" helps sellers generate high-conversion visual materials effortlessly [7] - Maido AI's capabilities in analyzing user needs and competitive landscapes assist sellers in creating products and listings that align with market expectations, positioning them advantageously in the AI-driven e-commerce ecosystem [7] Group 4: Challenges and Future Outlook - The widespread adoption of AI brings challenges such as content homogenization, fake reviews, and organizational changes due to job displacement; Maido AI aims to empower sellers with data-driven insights rather than merely replacing roles [9] - The 2026 cross-border e-commerce landscape sees platforms like Amazon, TikTok, and Shopify rewriting the rules through AI, while specialized solutions like Maido AI become crucial for sellers to adapt and build new competitive advantages [9]