手机碎屏、电池老化免费修！苏宁易购重磅升级“蜜粉会员”

Group 1 - The core viewpoint of the articles highlights the positive impact of the "trade-in" policy on the growth of 3C (computer, communication, and consumer electronics) replacement demand, with significant sales increases observed in both digital and smart products [1][4] - In January, the national sales volume of digital and smart products reached 9.115 million units, generating sales revenue of 29.21 billion yuan, while overall sales of six categories of home appliances and four categories of digital smart products exceeded 15 million units, with sales revenue nearing 59 billion yuan [1] - Offline sales accounted for nearly 80% of the total, showing a year-on-year growth of approximately 20%, indicating a trend of consumers returning to offline channels for their purchases [1][4] Group 2 - Suning.com has upgraded its 3C membership system by launching the "Honey Powder Membership," which aims to address consumer pain points during the replacement process, focusing on hidden costs such as screen protection, accessories, and repairs [3] - The "Honey Powder Membership" consists of three tiers: "New Star Honey Powder," "Vibrant Honey Powder," and "All-round Honey Powder," catering to different replacement needs and offering various benefits such as purchase subsidies and service guarantees [3] - The integration of the membership system with service guarantees and offline experiences enhances consumer satisfaction, shifting the focus from mere price subsidies to long-term user value and service capabilities [4]