海报观察丨擦亮“放心消费在山东”招牌，山东靠这“实硬新”三招

Core Viewpoint - The "Safe Consumption in Shandong" initiative aims to create a secure and trustworthy consumption environment, which is essential for enhancing consumer confidence and driving economic growth [1] Group 1: Consumer Satisfaction and Quality Standards - Shandong has consistently ranked high in consumer satisfaction surveys conducted in 100 cities across the country, reinforcing the effectiveness of the "Safe Consumption in Shandong" initiative [1] - The province plans to establish or revise 112 national standards and 73 local standards by 2025 to enhance the quality of new consumption products and services [3] - There are currently 130 certified "Taishan Quality" enterprises, 589 green product certified enterprises, and 767 organic product certified enterprises, indicating a focus on quality and brand enhancement [3] Group 2: Market Regulation and Fairness - Shandong has implemented measures to optimize the consumption environment, including 44 key tasks across five major actions to ensure a fair and orderly market [4] - The province has conducted price inspections during peak consumption periods, correcting 509 instances of price violations during holidays in 2025 [5] - A total of 1,043 cases related to unfair competition in online markets were investigated in 2025, demonstrating a commitment to maintaining market integrity [5] Group 3: Consumer Safety and Rights Protection - The province is developing tailored consumption scenarios to enhance consumer safety, such as the "Safe Consumption Map" in Qingdao and specialized markets in other cities [6] - A new provincial standard for diversified resolution of consumer disputes has been established, aiming to improve the efficiency of consumer rights protection [6][7] - In 2025, the market regulatory system handled over 1.9 million complaints, reports, and inquiries, reflecting a strong focus on consumer rights and satisfaction [7]