服务消费渐挑大梁，山东这样激活“敢花钱”的信心

Core Insights - The service consumption sector in Shandong Province is becoming a significant driver of economic growth, with a notable shift in spending patterns towards services rather than goods [1] - By 2025, Shandong aims to host over 500 events for the "Qilu Service Consumption Season" and cultivate 66 new service consumption brands, with a target of 11 billion yuan in central government funding support [1] Group 1: Service Consumption Growth - In 2025, per capita service consumption expenditure in Shandong is projected to grow by 5.1%, outpacing goods consumption growth by 2.4 percentage points [1] - The province is focusing on enhancing service quality and expanding service consumption through various initiatives, including the introduction of new tourism products and promotional campaigns [2][4] Group 2: Cultural and Tourism Development - The cultural and tourism sector is identified as a key area for driving service consumption, with plans to add 2 national-level leisure tourism districts and 15 4A-level scenic spots by 2025 [2] - Initiatives such as the "Qilu No. 1" tourism train and "Peninsula No. 1" sea tours are expected to transport 750,000 passengers and generate nearly 600 million yuan in comprehensive consumption [2] Group 3: Policy and Strategic Initiatives - In 2026, Shandong's Commerce Department plans to implement a comprehensive strategy involving policies, activities, funding, and measures to further promote service consumption [4] - The focus will be on sectors like housekeeping and travel services, with a goal to foster emotional consumption and support local culinary brands through various promotional events [5]