老字号“圈粉” 新品牌“吸睛”！海口旅游消费市场百花齐放

Core Insights - The tourism consumption market in Haikou is experiencing a significant increase as the Spring Festival approaches, with both traditional brands and new local brands contributing to this growth [1][4]. Group 1: Traditional Brands - Haikou's Longhua Riverside Restaurant, the first "Chinese Time-honored Brand" in Hainan, has been serving local flavors for over 80 years and has seen a substantial increase in customer traffic during the peak tourist season, with daily sales of salt-baked chicken reaching nearly 300 [3][4]. - The restaurant has expanded its presence by opening three stores at Meilan International Airport and additional locations in major cities like Beijing, Shanghai, and Chongqing, as well as internationally in Singapore, adapting its menu to local tastes [3][4]. Group 2: New Local Brands - New local brands are emerging with creative souvenir offerings that appeal to younger consumers, such as tropical fruit pastries and portable hot pot base sauces, enhancing the shopping experience in Haikou [4]. - The "Dad Tea" culture is being integrated into products like volcanic lychee tea pastries and cocoa-filled cookies, which have become popular among tourists [4]. Group 3: Government Initiatives - The local government has launched the "Play and Earn in Hainan" series of consumption vouchers to stimulate the tourism market, covering various sectors including dining, accommodation, and entertainment, with the initiative running until February 28 [4]. - This policy aims to further activate the Spring Festival tourism consumption market and supports the integration of culture and tourism in Haikou, contributing to the city's high-quality development [4].