Palo Alto Networks NextWave Program Accelerates Partner Profitability and AI-Driven Security Outcomes

Core Insights - Palo Alto Networks has launched the next generation of its NextWave Partner Program, focusing on "platformization" to enhance partner profitability in the AI-driven security landscape [1][2][4] Group 1: Program Overview - The NextWave Partner Program aims to shift partners away from the 'point-product' trap by promoting platform-centric security solutions that integrate security across networks, cloud, and SOC [2] - The program is designed based on direct feedback from the global partner community and emphasizes three transformative benefits [2] Group 2: Strategic Focus - The program rewards partners for delivering platformization rather than just transactional sales, empowering them to simplify security complexities for customers [4] - The initiative is expected to foster deeper strategic collaboration and trust between Palo Alto Networks and its partners, enhancing co-innovation and tailoring solutions to combat evolving cyber threats [5] Group 3: Partner Benefits - The program enhances partner margins through streamlined rebates focused on Next-Generation Firewalls (NGFW) and platformization, maximizing profitability [7] - It accelerates deal velocity with improved Configure, Price, Quote (CPQ) processes and automated deal registrations, reducing friction in closing deals [7] - A new Partner Development Fund (PDF) will reinvest earned rebates into partner-led demand generation, training, and solution development to drive differentiation [7] Group 4: Targeted Support - Managed Security Service Providers (MSSPs) will benefit from predictable, tiered pricing to develop high-margin managed services [7] - Distributors will receive enhanced capabilities and support for Managed Partner growth [7] - Global System Integrators (GSIs) will have a "Global Path" that rewards strategic consulting and multi-theater influence, with additional support coming later this year [7]