Obagi Medical and Moxie Announce Collaboration in the ALOHA Program to Drive Real-World Evidence for Obagi® saypha® MagIQ™

Core Insights - Moxie has been selected as a strategic partner for Obagi Medical's ALOHA Program due to its commitment to innovation and support for aesthetic entrepreneurs [1][3] - The partnership aims to enhance the integration of Obagi's saypha® MagIQ™ filler into aesthetic practices, leveraging Moxie's data-driven insights and operational tools [2][4] Company Overview - Obagi Medical is recognized as a leading innovator in physician-dispensed skincare, with over 35 years of experience in addressing various skin concerns [5] - The company is noted for its rapid growth, being the fastest-growing professional skincare brand in the U.S. in 2024 [5] Partnership Details - The ALOHA Program will evaluate clinical performance and patient experience while providing integrated protocols to improve satisfaction and loyalty among patients [3][4] - Moxie's software and coaching will support practices of all sizes, aligning with Obagi's Aesthetics for All™ ethos [4] Product Information - Obagi's saypha® MagIQ™, developed by Croma-Pharma GmbH, utilizes proprietary MACRO Core Technology for stable hyaluronic acid delivery, aiming for natural-looking results [4]