DBG Announces Four Campus Photo Shoots for February, including Two New Universities Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market

Core Viewpoint - Digital Brands Group, Inc. is expanding its Name, Image, and Likeness (NIL) strategic initiative by coordinating four campus photo shoots in February 2026, including two new universities, to enhance its presence in the college apparel sector [1][4]. Group 1: Campus Photo Shoots - The company will conduct photo shoots at the University of Colorado and Vanderbilt University, featuring student athletes and members of sororities and fraternities [2]. - The initiative will also return to the University of Alabama and the University of Mississippi, showcasing female student athletes from their volleyball and softball teams [3]. Group 2: Strategic Initiative and Market Potential - The CEO emphasized the commitment to expanding AVO's presence in the NIL college apparel sector, which is part of a global licensed sports merchandise market projected to grow from $36.4 billion in 2024 to $49.0 billion by 2030 [5]. - The addition of more universities to the initiative indicates the success and traction the company is achieving in this market [4][5]. Group 3: Business Model and Operations - Digital Brands Group operates a diverse range of apparel brands through direct-to-consumer and wholesale channels, focusing on personalized content based on customer data and purchase history [6].