倍轻松：年货节IP亮眼 多业务布局夯实发展根基

Group 1 - The core focus of Shenzhen Beiqing Technology Co., Ltd. (倍轻松) is the launch of the "Early Sleep Doll" IP, which has gained significant attention in the New Year goods market, with over 10 million social media exposures and thousands of user-generated content during the promotional event [1] - The company plans to initiate a global tour for the "Early Sleep Doll" series starting in 2026, with the first stop in Singapore, combining traditional health concepts with modern IP design [1] - By 2025, the company will introduce the "Relax Moment" health management sub-brand, targeting workplace health improvement needs, with 15 offline stores already established in major cities [1] Group 2 - The company is expanding its global strategy by collaborating with major online platforms like Amazon and TikTok, and utilizing a combination of direct management and national agents for its offline market expansion [2] - Beiqing Technology is also entering the new energy vehicle market, having passed supplier qualification audits with BYD and signed a strategic cooperation agreement with Chery Group for health product development [2] - The company is focusing on the aging population by developing 13 products for the smart home aging transformation list in Shenzhen, aiming to enhance its product and service offerings in the silver economy market [2]