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Core Viewpoint - The rise of financial "KOLs" (Key Opinion Leaders) in the knowledge payment sector has led to a mixed market, with many lacking qualifications and engaging in questionable practices to attract followers and monetize their influence [4][6][8]. Group 1: Financial KOLs and Their Practices - Many financial "KOLs" generate significant income through membership fees, with some earning over 20 million yuan annually from their platforms [4]. - The market has seen a surge in unqualified "KOLs" who use simulated trading software to fabricate impressive investment results, misleading followers [6][13]. - Some "KOLs" employ tactics such as sharing market insights on social media to build a following before directing users to paid platforms for more information [8][11]. Group 2: Regulatory Environment and Compliance Issues - Knowledge platforms like Zhishixingqiu have initiated special governance actions to address illegal content related to capital markets, focusing on unqualified courses and market manipulation [4][24]. - Despite regulatory efforts, many "KOLs" continue to find ways to circumvent rules, such as hiding stock recommendations in non-detectable formats [16][19]. - The blurred lines of compliance are evident as some "KOLs" engage in practices like IP authorization for private fund products, creating confusion about responsibility among investors [24][27]. Group 3: User Engagement and Retention Strategies - To retain followers, "KOLs" frequently update content and provide direct, actionable insights, often resorting to emotional support during market volatility [15][21]. - The community aspect is emphasized, with "KOLs" fostering a sense of belonging among followers, which enhances user loyalty [21]. - Many "KOLs" also utilize private communication channels to share sensitive information, which is harder for platforms to monitor [20][26].