河北望都：直播聚势 好物出圈

Group 1 - The core idea of the news is the launch of a live-streaming event in Wangdu County, Hebei Province, aimed at promoting local specialty products during the Spring Festival shopping season [1][2] - The live-streaming event is themed "Experience Wangdu's Specialties, Purchase New Year Gifts," leveraging the advantages of multimedia communication and professional operation to create a collaborative live-streaming matrix [2] - Eight live-streaming rooms were established, each focusing on different aspects of local products, including agricultural products, intangible cultural heritage crafts, and processed foods, ensuring quality and meeting consumer demand for the New Year [2] Group 2 - The live-streaming hosts act as local product ambassadors, using regional dialects and professional explanations to promote Wangdu's specialties, which has led to increased viewer engagement and order volume [2] - This initiative represents a successful integration of media, agriculture, and culture, broadening the sales channels for local products and enhancing the brand influence of Wangdu [2] - Following the "media + industry" approach, Wangdu County has improved live-streaming support services and trained a team of hosts, creating a comprehensive communication matrix to assist farmers [2]