Dodge Launches 'Misfits' Marketing Campaign for the All-new 2026 Dodge Charger Scat Pack, the 'World's Fastest AWD Muscle Car'

Core Insights - Dodge is launching the "Misfits" marketing campaign for the next-gen 2026 Dodge Charger Scat Pack, emphasizing its status as the "world's fastest AWD muscle car" [1][2] - The campaign aims to connect the brand's heritage with its future, highlighting the performance and attitude that define Dodge [2][3] Marketing Campaign - The "Misfits" campaign will debut with a 60-second spot on social media, followed by a 30-second broadcast version during significant events like March Madness and NASCAR [1][7] - Olivier Francois, Stellantis global chief marketing officer, stated that the campaign is designed to provoke and inspire loyalty, showcasing the Charger as a cultural icon [2] Product Features - The 2026 Dodge Charger Scat Pack features a 3.0L twin-turbocharged engine delivering 550 horsepower, capable of accelerating from 0-60 mph in just 3.9 seconds [7][12] - The starting MSRP for the Charger Scat Pack is $54,995, making it the most powerful vehicle in its class under $55,000 [7] Awards and Recognition - The next-gen Dodge Charger has been recognized as the 2026 North American Car of the Year (NACTOY), highlighting its performance and innovation [3][6] - The Charger lineup has also received accolades from various automotive publications, reinforcing its status in the market [6] Product Lineup - The Charger lineup includes both two-door and four-door configurations, with all models featuring standard all-wheel drive [8] - The lineup also includes the all-electric 670-horsepower Dodge Charger Daytona Scat Pack, showcasing Dodge's commitment to multi-energy vehicles [3][12]