超百亿次围观，为什么人人都想演一集“卖霉豆腐”？

Core Viewpoint - The phenomenon of "moldy tofu" has become a viral trend on social media, with users creating and sharing videos that mimic the interactions between moldy tofu vendors and customers, leading to a significant cultural impact and engagement across various platforms [2][3][7]. Group 1: Viral Trend and Engagement - The "moldy tofu" videos have amassed over 11.2 billion views across the internet, with Douyin alone contributing 9.6 billion views [4][7]. - The trend has evolved from simple promotional videos to a broader cultural phenomenon, with users actively participating in creating their own versions of the content [3][4]. - The "moldy tofu universe" has expanded beyond food content to include elements of fashion, photography, and other cultural sectors, indicating its widespread appeal [4][7]. Group 2: Types of User-Generated Content - User-generated content related to moldy tofu can be categorized into three main types: 1. Imitation videos of vendors selling moldy tofu, which dominate the content landscape [9][11]. 2. Tutorials on how to make moldy tofu, highlighting its culinary aspects [11][13]. 3. Creative reinterpretations of moldy tofu, where users incorporate various artistic elements and materials [17][19]. Group 3: Emotional and Social Dynamics - The popularity of moldy tofu videos is attributed to their emotional value, serving as a form of stress relief for viewers [27][28]. - The ASMR-like qualities of the videos, including repetitive actions and sounds, contribute to their relaxing effect [28][29]. - The interactive nature of the content fosters a sense of community among viewers, enhancing engagement through shared humor and role-playing [29][30]. Group 4: Commercial Impact and Opportunities - Despite the viral success of moldy tofu content, actual sales for vendors have not seen a significant increase, with only a small percentage of top videos being promotional [30][33]. - Some vendors have capitalized on the trend by creating "moldy tofu experience" events, allowing customers to engage directly with the product [35][36]. - New merchandise related to moldy tofu, such as toys and creative kits, has emerged, indicating potential new revenue streams for businesses [33][36].