1月“i茅台”月活用户超千万

Group 1 - The core achievement of iMoutai in January includes the addition of 6.28 million new users and over 15.31 million monthly active users, with more than 1.45 million purchases made and over 2.12 million orders placed [2] - The sales data indicates that approximately 13.84% of active users made purchases daily, while about 9.34% of users successfully bought the flagship Moutai product [2] - iMoutai has implemented measures to enhance customer service, including expanding the customer service team and launching an AI-assisted system to improve response efficiency [2] Group 2 - iMoutai serves as a crucial platform in Moutai's market-oriented transformation, acting as a connector between the company, consumers, and distributors, facilitating new demand and user engagement [3] - The positive impact of iMoutai is reflected in offline sales, with many distributors reporting that their quotas for Moutai products were sold out in January and February, with some even utilizing March's product allocation [3] - The company is accelerating its market-oriented transformation following a strong start in January, indicating a commitment to enhancing its operational strategy [3]