2 1 Shi Ji Jing Ji Bao Dao·2026-02-05 23:25Core Viewpoint - The Chinese government is intensifying its regulatory efforts in the platform economy, focusing on issues such as unfair competition, platform rules, and irrational competition in the live-streaming and food delivery sectors [1][2][3]. Group 1: Regulatory Actions - The State Administration for Market Regulation (SAMR) is enhancing anti-monopoly and unfair competition enforcement, aiming to eliminate local protectionism and market segmentation [1][5]. - In 2025, SAMR conducted a review of fair competition, urging policy-making bodies to rectify measures that hinder a unified market and fair competition [5][6]. - A total of 14,600 cases of unfair competition were investigated, with significant actions taken against price wars and subsidy battles in various sectors [6][7]. Group 2: Platform Economy Governance - Key areas of focus for platform governance include addressing prominent issues in platform rules and fees, combating chaos in live-streaming e-commerce, and regulating irrational competition in food delivery platforms [2][3]. - SAMR has implemented measures to rectify issues such as "only refunds," "mandatory shipping insurance," and "lowest price guarantees," which have been misused by platforms [2][3]. - The introduction of the "Live Streaming E-commerce Supervision Management Measures" aims to strengthen ongoing regulation in the live-streaming sector [3][4]. Group 3: Market Impact and Future Directions - The competitive landscape in the food delivery sector has intensified, with major platforms like Meituan, Alibaba, and JD.com increasing their sales and marketing expenses significantly, totaling 61.4 billion yuan in 2025 [6][7]. - The head of a restaurant company noted that large-scale subsidies from platforms are unsustainable, leading to increased concentration in the industry, favoring larger brands over smaller ones [7]. - Moving into 2026, SAMR plans to enhance enforcement actions, focusing on eliminating regulations that obstruct national market unity and fair competition [7].