Core Insights - The Ministry of Commerce and nine other departments have jointly issued the "2026 'Buy New Year' Special Activity Plan" to boost consumption during the upcoming Spring Festival, focusing on the entire consumption chain including food, accommodation, transportation, tourism, shopping, and entertainment [1][18] - The plan encourages local governments to increase subsidies for trade-in programs during the Spring Festival and enhance support for offline retail, while also promoting exhibitions of automobiles, home appliances, and smart products [1][18] Consumption Trends - In Shenzhen, the policy is translating into vibrant consumption scenes, with tech products becoming popular among consumers [2][19] - The Huaqiangbei Electronics World is bustling with shoppers primarily looking for tech gifts, reflecting a shift in consumer preferences towards cultural and spiritual enjoyment rather than traditional shopping [3][21] - The rapid adoption of digital technology is fostering a consumer habit of linking online experiences with offline purchases, solidifying the foundation for tech-themed consumption activities [3][21] Sales Performance - Huaqiangbei is hosting the "New Year Consumption Season" event, featuring a variety of products including smart toys and digital appliances, which has significantly increased foot traffic and sales [6][24] - Daily foot traffic in Huaqiangbei remains around 750,000, with a 10%-15% increase in traffic due to promotional activities, and sales of tech products have surged by approximately 30% compared to normal days [9][26] Broader Economic Impact - The consumption boom is positively affecting surrounding industries, with restaurant and service sectors seeing an 8% increase in revenue [10][27] - Shenzhen's local brands, such as Huawei and DJI, are performing well globally, enhancing the city's appeal as a consumer destination [10][28] Upcoming Events and Initiatives - Shenzhen plans to focus on international consumption, AI consumption, and various cultural events throughout 2026 to enhance its consumption landscape [11][28] - The city will also host an AI toy-themed consumption event featuring over 200 new products, integrating display, experience, and consumption [12][29] Cultural Activities - Traditional activities like flower markets are being upgraded to attract both local and external consumers, with significant online interest noted for flower market stalls [14][30] - Non-heritage activities are gaining popularity, with various malls launching events that showcase traditional crafts and foods, enhancing the festive atmosphere [15][31] Cross-Regional Collaboration - The "Deep Zhong City, Good Goods Sharing" event will facilitate cross-regional consumption, allowing consumers in Shenzhen to purchase goods from Zhongshan, thereby deepening industrial and consumption connectivity [16][32] Strategic Recommendations - To maintain consumer interest, Shenzhen should leverage its unique blend of technology and tradition, continuously innovating in event content and formats to avoid consumer fatigue [17][33]
春节消费新三样：国潮非遗AI游 科技过年成主流
2 1 Shi Ji Jing Ji Bao Dao·2026-02-05 23:24