千问30亿免单引爆春节AI大战，奶茶免单开启AI购物时代

Core Insights - The core idea of the news is the launch of the "30 Billion Big Free Order" campaign by Qianwen APP during the Spring Festival, aiming to integrate AI into everyday consumer experiences and attract users to try AI-driven services [1][3]. Group 1: Campaign Overview - The "30 Billion Big Free Order" campaign is the largest investment in a Spring Festival activity by Alibaba, with the highest amount allocated for the AI battle during this period [3]. - The campaign runs from February 6 to February 12, allowing users to receive a 25 yuan no-threshold free order card upon updating the Qianwen APP, which can be used at over 300,000 tea and coffee shops nationwide [3][5]. Group 2: User Engagement and Incentives - Users can earn additional 25 yuan free order cards by inviting new friends to download the Qianwen APP, with a maximum of 21 cards possible, equating to 525 yuan [4]. - The second phase of the campaign will start on February 13, offering cash red envelopes with a maximum value of 2888 yuan [5]. Group 3: Consumer Experience and AI Integration - The campaign aims to cultivate a habit among users to rely on AI for their needs, simplifying the process of making consumption decisions and completing transactions through a single AI interface [5]. - The initiative is expected to significantly enhance the consumer experience in the AI shopping sector, marking a pivotal moment for Qianwen APP in the AI landscape [5].