3 6 Ke·2026-02-06 01:00Core Insights - The competition among beauty giants in India has intensified, with Unilever investing millions in local brands and L'Oréal committing nearly 30 billion RMB to establish a global AI beauty technology center in India, indicating a strategic focus on this emerging market [1][2]. Group 1: Market Potential - India's population has surpassed China's, with projections indicating it will reach over 1.6 billion by 2050, creating a significant consumer base for the beauty market [3]. - The Indian beauty market is expected to grow to $40 billion (approximately 278.28 billion RMB) by 2035, with a steady annual growth rate of 5.6% [4]. - The current low penetration of high-end beauty products in India suggests substantial room for market upgrades and potential growth [5]. Group 2: Investment Trends - Unilever has made over ten investments in Indian brands in the past two years, focusing on skincare to enhance its brand portfolio, including a notable acquisition of the high-end beauty brand Minimalist for approximately 2.509 billion RMB [6][7]. - Other companies, such as Kose and LVMH, are also accelerating their investments in India, with Kose acquiring a 10% stake in the DTC skincare brand Foxtale [10]. Group 3: Cultural Insights - Many successful local brands in India are rooted in Ayurveda, reflecting a consumer preference for natural ingredients, with over 47% of Indian consumers prioritizing natural components in skincare products [12][14]. - The Ayurveda market is projected to reach $28.83 billion (approximately 200.59 billion RMB) by 2030, growing at a compound annual growth rate of 12.3% [14]. Group 4: Strategic Approaches - International beauty giants are leveraging established e-commerce platforms like Nykaa to penetrate the Indian market quickly, reducing entry barriers and costs [15]. - L'Oréal has invested 3.5 billion euros (approximately 28.93 billion RMB) to establish a global beauty technology center in India, enhancing its technological capabilities [18]. Group 5: Leadership Dynamics - The rise of Indian-origin executives in key positions within major beauty companies is shaping market strategies, with 14 Indian-origin CEOs leading Fortune Global 500 companies as of 2024 [19][26]. - These leaders are instrumental in bridging cultural gaps and ensuring effective execution of localized strategies [26]. Group 6: Performance Metrics - L'Oréal reported a 12.2% year-on-year growth in the SAPMENA-SSA region, with India being a significant contributor to this growth [30]. - Nykaa's financial performance indicates a 25% year-on-year revenue growth, with beauty products contributing 92% of its total revenue, highlighting the market's potential [32]. Group 7: Competitive Landscape - The competition among beauty giants in India is evolving from mere capital investment to deep operational engagement, focusing on local brand acquisitions, the influence of Indian executives, and the market's growth potential [33]. - Companies face challenges related to consumer preferences, distribution channels, and supply chain complexities, necessitating a balance between global strategies and local insights for sustainable growth [33].