Group 1 - The core viewpoint is that by 2025, rural online retail sales will exceed 3 trillion yuan, indicating a significant acceleration in consumer spending in rural areas [1] - Rural online retail sales are projected to reach 3 trillion yuan, with agricultural product online retail sales at 783.31 billion yuan, reflecting year-on-year growth of 6.7% and 9.9% respectively [1] Group 2 - The effectiveness of the trade-in program is notable, with 48.23 million units sold and sales revenue of 158.6 billion yuan from the replacement of home appliances and mobile phones in county areas by 2025 [3] - Service consumption in county areas is expected to reach 9.1 trillion yuan, showing a year-on-year increase of 5.9% [3] Group 3 - The rural e-commerce supply chain is rapidly developing, with 1,428 facilities for agricultural product commercialization being supported for construction by 2025 [6] - Live-streaming e-commerce has significantly boosted direct supply from sources, with over 4 million live-streaming events conducted by leading e-commerce platforms, resulting in agricultural specialty product sales exceeding 10 billion units [6] Group 4 - The logistics and distribution network is becoming increasingly comprehensive, with support for the construction of 348 county-level logistics distribution centers and 562 township express logistics stations by 2025 [9] - Currently, the coverage rate of county-level logistics distribution centers has reached 100%, with over 7 billion express deliveries made to villages under the postal universal service network [9]
2025年农村网络零售额首次突破3万亿元 消费活力激发乡村振兴“新引擎”
Yang Shi Wang·2026-02-06 02:50