Apple(US:AAPL) 智通财经网·2026-02-06 03:03Core Insights - Apple is scaling back its virtual health coach service, part of a strategic reassessment of its approach to the growing health services market [1][2] - The project, codenamed "Mulberry," has been halted, with plans to integrate some features into the existing "Health" app [1] - Leadership changes in Apple's health division have prompted a need for faster and more competitive action in the health sector [1][2] Group 1 - The new health service, initially aimed to provide AI-driven health recommendations, has been delayed multiple times and is now being completely restructured [2] - Apple has invested years in developing this AI-driven service, which was intended to generate detailed health reports and combine various health data sources [2][3] - The company is also developing an AI chatbot for health inquiries, aiming to compete with existing applications in the market [3] Group 2 - Apple faces increasing competition in the health tracking market from companies like Samsung and fitness platforms such as Strava [2] - The company has been enhancing its devices with health features, but these tools primarily serve as alerts rather than proactive health management solutions [3] - Future plans include integrating a new generation of Siri with advanced health-related queries in the upcoming iOS 27 [3]