Group 1 - The top three brands in the comprehensive heat index are Bosideng, Adidas, and Skechers, with scores of 1.89, 1.82, and 1.53 respectively [2] - The women's footwear and fashion bag sectors are shifting from a "function-oriented" approach to one driven by "cultural recognition and experiential engagement," indicating a competitive landscape focused on design, cultural significance, and emotional connection with consumers [2] - Daphne Group's international strategy is highlighted by its collaboration with Chinese designer brand DIDU at Paris Fashion Week, showcasing a collection that emphasizes cultural identity and design uniqueness [2][3] Group 2 - The popularity of the "high cost-performance + high recognition" products among Generation Z is evident, with the launch of a new series of products in September becoming a seasonal phenomenon [3] - Bosideng's strong performance, with a heat index of 1.89 and a 12-position increase, is attributed to its "light warm technology series" and collaborations with renowned designers, successfully appealing to urban young professionals and outdoor enthusiasts [3][4] - The competitive landscape for down jackets is characterized by a dual focus on "professional brand fashionization" and "the return of domestic brand value," with brands like Yaya and Taiping Bird launching products that meet seasonal demands and resonate with contemporary consumer narratives [4]