打造国际消费中心新范式：建议上海以品牌生态筑基

Core Viewpoint - Shanghai aims to reshape the consumer market by transitioning from short-term subsidy-driven "demand management" to systematic supply upgrades that create demand through effective supply [1] Group 1: Activation of Existing Market - The strategy involves "hardcore renewal" to activate the existing market by implementing precise old-for-new subsidies for automobiles, home appliances, and digital products, leveraging national and local funding to stimulate the replacement of durable goods and promote green industrial upgrades [1] Group 2: Expansion of Service Consumption - The focus is on a "scene revolution" to expand service consumption by creating unique experiences that others do not offer, fostering 20 integrated service consumption scenarios, increasing large-scale performance events, and enhancing cultural tourism and commercial exhibitions to convert urban traffic into retained consumption [1] Group 3: Strengthening Brand Ecosystem - The strategy includes consolidating Shanghai's central position through the transformation of key commercial districts, nurturing local brands, and vigorously developing the debut economy, aiming to build a high-energy consumption ecosystem from international brand launches to the rise of local brands, thereby reinforcing the core functions of an international consumption center [1] Group 4: Comprehensive Strategy - Shanghai can systematically transform its soft and hard strengths into sustainable domestic demand growth momentum through a combination strategy of "subsidy renewal as a foundation, scene innovation to expand boundaries, and brand ecosystem to build advantages" [1]