百年大陆的新未来,从欧摩威出发
Zhong Guo Qi Che Bao Wang·2026-02-06 04:49

Core Insights - AUMOVIO, now known as 欧摩威, emphasizes its commitment to the Chinese market through its rebranding and strategic focus on local operations [3][6] - The establishment of the China Management Committee signifies a shift towards deeper localization and empowerment of local teams to make autonomous decisions [7][8] - 欧摩威 aims to lead in the automotive industry by embracing software-defined vehicles and prioritizing safety and quality as foundational principles [11][15] Group 1: Company Overview - 欧摩威 was officially announced at the Shanghai Auto Show in 2025, highlighting its dedication to the Chinese market [3] - The name change from AUMOVIO to 欧摩威 reflects the company's heritage and its aspirations in the automotive sector [3] - The company plans to go public on the German stock exchange on September 18, 2025, focusing on making mobility safer and more connected [3] Group 2: Strategic Direction - 欧摩威 recognizes the changing global landscape, with a shift from a universal platform approach to a more localized strategy in response to regional market dynamics [6][7] - The company is committed to deep localization, allowing local teams to have significant decision-making power to compete effectively with domestic rivals [7][8] - 欧摩威's strategy includes a hybrid technology layout in China, combining global platforms with locally developed projects [8] Group 3: Future Vision - The company aims to be a trusted partner and a leading automotive electronics technology company in China by 2030 [16] - 欧摩威's approach includes enhancing local innovation capabilities and supporting Chinese brands in their global expansion [16][20] - The company is focused on building an open ecosystem through partnerships with various technology firms to enhance its market position [20]

百年大陆的新未来,从欧摩威出发 - Reportify