Guan Cha Zhe Wang·2026-02-06 04:51Core Insights - Alibaba's AI application Qianwen launched a "Spring Festival 3 billion free order" campaign, marking the largest investment in a Spring Festival activity in the company's history [1] - The campaign aims to integrate AI into everyday consumer experiences, inviting users to enjoy a new lifestyle with AI [1] - The first wave of the free order activity runs from February 6 to February 12, offering users a 25 yuan no-threshold free order card [1] Group 1 - The campaign allows users to order milk tea for free and also use the card for purchasing goods on platforms like Taobao and Ele.me [1] - Qianwen's approach is straightforward, providing a 25 yuan free order card upon downloading the app, which is more direct compared to competitors' red envelope activities [1] - The app has integrated with various Alibaba ecosystem services, enhancing its AI shopping functionality [1] Group 2 - The activity includes an invitation mechanism where users can earn additional free order cards by inviting new users, with a maximum of 21 cards per individual [4] - Within three hours of the campaign launch, Qianwen APP distributed over 1 million milk tea orders, indicating high user engagement [4] - The second wave of the campaign will start on February 13, offering cash red envelopes with a maximum value of 2888 yuan [4]