淘宝闪购“爱心餐”服务超2000万人次，一餐热饭温暖千万城市“摆渡人”

Core Viewpoint - The "Love Meal" project, initiated by Taobao Flash Purchase in collaboration with various labor unions and over 100,000 restaurant businesses, has successfully served over 20 million new employment workers by addressing their dining challenges through a collaborative funding model [1][3]. Group 1: Project Overview - The "Love Meal" initiative aims to provide affordable and convenient meal options for delivery workers, ride-hailing drivers, and other new employment forms facing difficulties in accessing meals [2][9]. - The project operates under three main principles: cost control, reliable quality, and convenient meal pickup [2]. - The program has established service points in high-activity areas such as logistics parks and community hubs, ensuring easy access for workers [2]. Group 2: Implementation and Impact - The project has seen significant local implementations, such as the "Love Meal" project in Yangzhou, which launched in August 2025, featuring over 300 selected restaurants and offering discounts for workers [7]. - In Changzhou, the project reached 20,000 users within three months of its launch, demonstrating rapid adoption and positive reception among workers [7]. - The initiative has been praised for enhancing the sense of belonging among workers, as it not only provides meals but also fosters community support [7][9]. Group 3: Future Directions - Taobao Flash Purchase plans to expand the "Love Meal" program to include more worker groups such as construction workers and cleaning staff, aiming to broaden its impact [10]. - The initiative will also seek to involve more partner brands and diversify the types of products offered, including daily necessities and health items [10]. - A feedback mechanism will be established to ensure that the services continue to meet the evolving needs of the new employment workforce [10].