持续深耕皖苏 三只松鼠生活馆新拓3店补位区域布局

Core Insights - The article highlights the strategic expansion of Three Squirrels' lifestyle stores in China, focusing on deepening their presence in local markets and enhancing operational efficiency to cater to diverse community ecosystems [1][6]. Group 1: Store Expansion and Differentiation - Three Squirrels has opened 25 stores since June 2025, including 1 flagship store, 16 standard stores, and 8 mini stores, indicating a strong commitment to market penetration in Anhui and Jiangsu provinces [2]. - The flagship and standard stores range from 300-600 square meters, targeting lower-tier markets with a focus on larger store formats to attract more customers [4]. - Mini stores, sized between 120-180 square meters, are strategically located within 500 meters of communities with 4,000 households, catering to higher-tier markets where shopping habits favor convenience [4]. Group 2: Regional Strategy and Market Penetration - The recent opening of stores in Bengbu marks the official entry into Northern Anhui, enhancing the brand's network effect and brand recognition across the region [6]. - In Nanjing, the launch of two mini stores targets densely populated areas with limited discount retail options, establishing a strong foothold in community commerce [6]. Group 3: Product Offering and Consumer Engagement - Three Squirrels positions itself as "the second kitchen at your doorstep," focusing on fresh, affordable products that meet daily consumer needs [7]. - The new Bengbu store features over 1,500 essential items, utilizing a layout that enhances shopping experience and product visibility [9]. - The product strategy emphasizes over 90% private label items and more than 70% new products, with competitive pricing on essentials like rice and fresh produce, driving customer loyalty [11]. Group 4: Supply Chain and Quality Control - The company is building a robust supply chain with direct sourcing from production areas, regional cold chain logistics, and proprietary brands to ensure quality and cost control [13]. - A central kitchen in Wuhu, covering over 4,000 square meters, supports the supply needs of surrounding stores, enhancing operational efficiency [13].