Trump to unveil ‘TrumpRX’ website for discounted drug purchases
Novo NordiskNovo Nordisk(US:NVO) BusinessLine·2026-02-06 03:40

Core Viewpoint - President Trump is launching a website, TrumpRx, aimed at allowing Americans to purchase prescription drugs directly from manufacturers at discounted prices, addressing concerns about drug affordability [1][2]. Group 1: Website Launch and Features - The TrumpRx website will enable consumers to buy certain medications directly from drug makers without insurance, featuring prices negotiated by the Trump administration [2]. - The official unveiling of TrumpRx was conducted at the White House with key figures including Dr. Oz and Joe Gebbia [1][2]. Group 2: Cost Reduction Efforts - The administration has negotiated agreements with over a dozen major pharmaceutical companies, including Eli Lilly & Co., Novo Nordisk A/S, and Pfizer Inc., to lower drug costs, often in exchange for reduced tariffs [3]. - The effectiveness of the website in significantly reducing costs and attracting consumers to pay cash for medications instead of using insurance remains uncertain [4]. Group 3: Operational Timeline - There is no specified date for when the TrumpRx website will become operational or when the discounted drugs will be available for purchase [3]. - The administration aimed to launch the site by the end of January, as mentioned in a previous announcement [4].