3 6 Ke·2026-02-06 05:04Core Insights - The "Dubai Chewy Cookie" has become a phenomenon in South Korea, with consumers queuing for hours to purchase it, reflecting its immense popularity and demand [1][3][19] - The product is a transformation of the globally popular "Dubai Chocolate," which gained fame through social media and has now inspired various adaptations in the dessert market [15][16][26] Group 1: Product Popularity - The Dubai Chewy Cookie is so popular that a dedicated "map" was created to track its availability across stores in South Korea, indicating high consumer interest [5][8] - The product's appeal is attributed to its unique combination of flavors and textures, featuring a soft outer layer and a crunchy inner filling, which has captivated the younger demographic [11][16] - The cookie's success has led to a surge in related products, with numerous brands launching their own versions, including Starbucks and various convenience stores [21][22][25] Group 2: Market Impact - The popularity of the Dubai Chewy Cookie has resulted in increased demand for key ingredients like pistachios, leading to a reported shortage and price hikes in the market [16][34] - Sales data indicates that the CU convenience store sold nearly 1.8 million units of its version of the cookie within three months of its launch, showcasing the product's commercial viability [31] - The trend has extended beyond South Korea, with similar products being introduced in international markets, including the United States, indicating a broader appeal of the "Dubai" brand [41][43] Group 3: Brand Engagement - Major brands, including GS25 and Emart24, have rapidly expanded their product lines to include various "Dubai" themed items, reflecting a strategic response to consumer demand [35][39] - The phenomenon has also influenced pricing strategies, with many retailers adjusting prices due to rising ingredient costs, which has sparked discussions among consumers about affordability [34][39] - The "Dubai" branding has evolved into a symbol of exotic and luxurious flavors, leading to a diverse range of products across different food categories, from desserts to beverages [41][43]