Core Insights - Taobao Flash Sale is enhancing support for urban riders through various initiatives during the Spring Festival, including providing meals and care packages [1][2] - The company has invested nearly 2 billion yuan to incentivize urban riders and improve service offerings [1] Group 1: Initiatives and Support - The "New Year Care, Happiness Plus" event included over 100 participants from various rider categories, providing meals and care packages [1] - Taobao Flash Sale plans to host similar events in 60 cities nationwide during the Spring Festival for riders unable to return home [1] - The company has launched eight major care measures for urban riders during the Spring Festival [1] Group 2: Investment and Service Enhancements - An investment of nearly 2 billion yuan is aimed at incentivizing urban riders and expanding service dimensions [1] - The company is collaborating with Alipay to implement the "tap to connect" feature in communities and offering train ticket subsidies for riders returning to work [1] - The "Orange Plan" includes support for disadvantaged riders, rewards for heroic acts, and free university support for riders [2]
淘宝闪购在北京为城市骑士举办“新春年夜饭”及新春慰问活动
Bei Jing Shang Bao·2026-02-06 05:02