北京必胜客开启“西餐厅里的开运中国年”非遗主题活动

Core Viewpoint - The article highlights the launch of the "Cultural Heritage Theme Activity for the Chinese New Year" by Pizza Hut in its Nanluoguxiang store, emphasizing the integration of traditional Chinese culture with Western dining experiences [1] Group 1: Event Overview - The event features an immersive experience where guests can interact with traditional crafts at specially set up booths [1] - This initiative marks the eighth consecutive year that Pizza Hut has celebrated the Chinese New Year with a unique theme in its restaurants [1] Group 2: Cultural Integration - The activity combines the world cultural heritage of Beijing's central axis with the intangible cultural heritage of the Dongcheng district [1] - The emotional theme for this year is "One Bite for Victory, Everything Will Succeed," linking the concept of "good fortune" with the brand's identity [1] Group 3: New Offerings - New pizza products are introduced to connect with family reunion moments during the New Year, blending Western warmth with Chinese festive flavors [1] - The event also saw the unveiling of the "Beijing Central Axis Legend Gathering Hall," establishing a new platform for the integration of Chinese and Western cultures [1]