东风今年喊出325万辆销量目标，新能源车要超一半！

Core Insights - Dongfeng Motor Group has unveiled its latest strategic planning and product layout at the "New Starting Point, New Journey - 2026 Dongfeng Motor Media Sharing Conference" [1] Group 1: Sales and Production Goals - Dongfeng aims for a total sales target of 3.25 million vehicles in 2026, including 1.7 million electric vehicles and 600,000 exports [2] - In 2025, Dongfeng's electric vehicle sales are projected to reach 1.05 million, a year-on-year increase of 21%, with total self-owned brand sales exceeding 1.5 million, accounting for over 60% of total sales [1] Group 2: Technological Advancements - Dongfeng's R&D investment intensity reached 7.9%, with a continuous lead in the number of invention patent authorizations among Chinese independent vehicle manufacturers for four consecutive years [1] - The company has successfully mass-produced the vehicle-grade high-end MCU chip DF30, achieving full-stack domestic control, and the domestic chip rate for self-owned brand vehicles has reached 67% [1] Group 3: New Product Launches - The new brand "Yijing," co-created with Huawei, will be globally launched in March, focusing on high-end intelligent vehicles [3] - Dongfeng's various sub-brands plan to release multiple new models, including the "true seven-seat SUV" Fengshen L9 and the first L3-level SUV, the Lantu Taishan Ultra, which will begin deliveries in March [4][3] Group 4: Market Strategy and Reforms - Dongfeng aims to create popular models in every market segment, emphasizing user satisfaction and brand reputation [5] - The company plans to deepen institutional reforms by granting greater autonomy to frontline business units to enhance operational efficiency [5] Group 5: Recent Sales Performance - In January, Dongfeng sold 185,000 vehicles, a year-on-year increase of 29.5%, with electric vehicle sales reaching 83,000, up 112% [5]