百胜中国(9987.HK)评：25Q4业绩超预期 26年同店收入及利润率预计继续改善

Core Insights - The company achieved revenue of $2.823 billion in Q4 2025, representing a year-on-year increase of 9% (or 7% excluding foreign currency effects) [1] - Operating profit reached $187 million, up 25% year-on-year (or 23% excluding foreign currency effects) [1] Sales Performance - Same-store sales growth accelerated in Q4 2025, with system sales increasing by 7% year-on-year (KFC +8%, Pizza Hut +6%) [1] - Same-store sales increased by 3% year-on-year (KFC +3%, Pizza Hut +1%) [1] - KFC's same-store transaction volume and average ticket price grew by 3% and remained stable, respectively, while delivery sales surged by 34% year-on-year [1] - Pizza Hut's same-store transaction volume rose by 13%, but the average ticket price fell by 11% [1] Store Expansion - The company added 587 new stores in Q4 2025 (KFC +357, Pizza Hut +146), bringing the total to 18,101 stores [2] - The company plans to add 1,706 new stores in 2025, with a target of 1,600-1,800 new stores [2] - By 2026, the company aims to exceed 20,000 stores with over 1,900 new stores, accelerating the pace of expansion [2] Operational Efficiency - Restaurant profit margin improved to 13.0% in Q4 2025, up 0.7 percentage points year-on-year [2] - Core operating profit was $185 million, a 23% increase year-on-year, driven by operational efficiency and favorable commodity prices [2] - Net profit for Q4 2025 was $140 million, up 24% year-on-year, with a 14% increase when excluding the impact of investments in Meituan [2] New Business Developments - The company made significant progress in new business initiatives, including the expansion of KFC Coffee to 2,200 stores and KPRO to over 200 stores [3] - The WOW concept helped Pizza Hut enter over 100 new cities, enhancing brand penetration in lower-tier markets [3] - The introduction of core and innovative products contributed to sales growth, with KFC launching new chicken products and Pizza Hut's handmade thin-crust pizza gaining popularity [3] Profit Forecast and Valuation - The company raised its net profit forecast for 2026-2027 to $1.027 billion and $1.109 billion, respectively, with an additional forecast for 2028 at $1.183 billion [4] - The projected EPS for 2026-2028 is $2.90, $3.13, and $3.34, respectively [4] - The current stock price corresponds to a PE ratio of 17x, 16x, and 15x for 2026-2028, indicating strong growth potential in the fast-food sector [4]