从上海Major到TI 2026,看完美世界的电竞长青之道

Core Viewpoint - Perfect World is expected to turn around from a loss in 2024 to a profit exceeding 700 million yuan in 2025, driven by strategic adjustments, new game products, and a strong focus on esports [1]. Group 1: Company Performance - By the end of 2024, Perfect World successfully hosted a major CS event in Shanghai, demonstrating its commitment to the esports ecosystem even during challenging financial times [1]. - The company anticipates a net profit of 830 million to 870 million yuan in 2025, primarily from self-developed games and increased esports revenue, which has become a key business segment [7]. Group 2: Esports Industry Growth - The esports industry in China is projected to generate 29.331 billion yuan in revenue in 2025, reflecting a year-on-year growth of 6.4%, with a user base exceeding 495 million [3]. - The upcoming Asian Games will feature esports as an official event, highlighting the integration of esports into contemporary sports [3]. Group 3: Strategic Initiatives - Multiple local policies are being introduced to support the development of the esports industry, such as the "Support Measures for the High-Quality Development of Beijing's Game and Esports Industry" [4]. - Perfect World has established partnerships with major brands like NVIDIA and Intel to expand the esports ecosystem, enhancing its operational capabilities [6]. Group 4: Major Events and Impact - The TI 2026 DOTA2 tournament will be hosted in Shanghai, marking the second time this prestigious event is held in the city, reinforcing its status as a leading esports hub [5]. - The 2024 Shanghai Major set records with nearly 90,000 tickets sold and approximately 2.3 billion views online, significantly boosting local economic activity by around 370 million yuan [6].