2026中国现制饮品风味图谱-凯爱瑞

Core Insights - The report "2026 China Ready-to-Drink Beverage Flavor Map" highlights the core trend of the industry focusing on "breaking through homogenization and exploring emotional resonance" in the ready-to-drink tea and coffee segments [1][2] - The industry is experiencing polarization, with a continuous increase in new product launches over the past three years, and a projected per capita consumption of 25 cups of coffee and 11 cups of tea by 2025 [1][2] - The report emphasizes the urgent need for creativity and innovation due to the prominent issue of product homogenization, which has led to consumer dissatisfaction [1][2] Industry Trends - The flavor trends revolve around "emotional value" with four core directions: 1. "Aroma brings joy" - Jasmine remains the top floral flavor for three consecutive years, while rose flavors are gaining popularity due to emotional connections [2] 2. "Sweet memories" - Brown sugar and cocoa are experiencing a resurgence driven by nostalgia, with 95% of young consumers willing to pay for childhood flavors [2] 3. "Seasonal rituals" - Apple flavors are breaking seasonal barriers, with green apples leading in spring/summer and red apples in autumn/winter [2] 4. "Flavors of home" - The rise of domestic ingredients driven by the national trend, with rice flavors increasing in new product launches [2] Flavor Performance - The main flavors in ready-to-drink tea include classic options like jasmine, green tea, and lemon, while emerging flavors focus on guava, gardenia, and kale [2] - For ready-to-drink coffee, core flavors include coconut, caramel, and vanilla, with rapid growth in new flavors like salted cheese, rice, and cinnamon [2] - The report indicates that the deep connection between flavor and emotion is key to breaking through market challenges, with health, functionality, and multi-sensory experiences driving industry upgrades [2]