Core Insights - Alibaba's Qianwen APP launched a promotional campaign called "Spring Festival 3 Billion Free Orders," which significantly boosted online orders for various tea brands, with some reporting order volumes up to 10 times higher than the previous day [1][2] - The campaign runs from February 6 to February 12, allowing users to receive a 25 yuan no-threshold free order card, applicable for tea, groceries, and takeout through the Taobao Flash platform [2] Group 1 - The promotional event led to a surge in online orders, causing system crashes and delays in order processing at physical stores [1] - Some tea shops reported that online orders were five times higher than the previous day, prompting them to separate online and offline order processing to maintain service speed [2] - The Qianwen APP reached the top of the Apple App Store's free applications list on the day of the promotion launch, indicating strong consumer interest [2]
单量激增近10倍！千问推出“一句话点奶茶”活动，有商家系统崩溃
2 1 Shi Ji Jing Ji Bao Dao·2026-02-06 07:49